Health Behavior and Health Education: Theory, Research, and Practice 2nd Edition. Copyright 1997.
By Frances Marcus Lewis, Barbara K. Rimer, Karen Glanz
Used hardcover book. Dust jacket missing.
Overview
This book can help all of us in the field fine-tune the effectiveness of strategies and interventions designied to improve health-related behaviors. This book is definitely on my list as one of the top five 'big picture theoretical framework' resources for the serious public health professional. --American Journal of Health Promotion The contributors draw from such fields as cognitive and organizational psychology, marketing, and communications to explain the diverse factors affecting health behavior.